Field Notes

#BIGlittlefish | The Importance of Herring / February 25th , 2020

Our Materials | 100% Natural Fibres / January 29th , 2020

Materials matter- but what does natural actually mean? It means the clothing you buy from us isn’t made of petroleum, chemicals or plastic, like most synthetic materials. We’re pretty sure you don’t want to wrap yourself up in plastic, right?

Plastic Beach | A film about ocean plastics on BC's coast / January 28th , 2020

It is estimated that there is currently 1.2 million pounds of plastic in the Clayoquot Sound, and the amount of debris washing in is rising exponentially each year. Plastic Beach is an overview of Clayoquot CleanUp's beach cleaning process over the course of several weeks, from collecting and sorting the debris, to the final stage of slinging it off the shores to be recycled and repurposed.

The Lifecycle of a T-Shirt: How To Repair Your Own Clothing / February 9th , 2016

Around 10.5 million tons of clothing goes into landfills each year and only about 15% of clothing is donated or consigned. Only about half of the clothing that is donated or consigned is worn again. To extend the life of your clothing, learning a few simple tricks to repair them can make a huge difference...

The Fortune Wild - Film / January 28th , 2020

One-third documentary, one-third surf and adventure film and one-third storybook wander into the unknown, The Fortune Wild is a beautiful and slightly eccentric look at what makes the West Coast so priceless and so worthy to protect.

In the Wild with Mason Mashon / January 27th , 2020

Mason Mashon is an adventure adventure photographer and athlete based out of beautiful Whistler, BC. Mason is a long time supporter of ecologyst- we met up with him at our new shop in Olympic Plaza. He took us up one of his favourite local spots for a casual ride on a warm summer night, sporting our bucket hat and cotton flannel.

For Every One, A purpose / January 18th , 2020

When ecologyst put their weight behind Pacific Wild and the B.C. herring fishing moratorium, we were told that it wasn’t our fight. We are, after all, a clothing company. Why should we get a say in industrial fishing practices? I answer back: why shouldn’t we?...

To the Mountains | Whistler / January 27th , 2020

Coastal forests, mountain ranges, and glacial peaks, Whistler has it all and we’re stoked to finally have a permanent location in our favourite mountain town.⁣ ⁣ Stop by the shop and let us gear you up with a uniform for enjoying the outdoors.

Field Notes/

Observations from the wild.