New Name. Same Commitment.

New Name. Same Commitment.


The core of our brand has always been about fostering a deep connection to nature. In our early days, we did that by making surfboards. As we grew, we faced the reality of fashion’s disastrous impact on the environment—so we worked to eliminate plastics and petroleum from our product line. Today, we’re defining a different model—with natural materials, local factories, and a new endeavour to make our community co-owners of our brand.

Having changed so much in the business, it made sense to explore a name change to align with the values and purpose of the company.  Driven by the team and YOU, ecologyst was chosen.

So what does the word ecologyst mean to us? It represents a group of people who are dedicated to nature, and who recognize that we are part of the forests, mountain ranges and rivers we play in. We couldn’t think of a better way to describe our community. As we step into this new chapter, we hope you’ll walk (or hike or climb) beside us—and work with us to take care of the wild places we love so much.
We’re keeping the Sitka tree as our logo, it’s our heritage, but ecologyst is our future, it shows that growth and sustainability can co-exist.

ecologyst | Sitka | new name

This is huge for us, and this transition won’t happen overnight. This will be a gradual journey towards something great(er). Trust our ability to grow, and continue to grow alongside us like you have for the past 17 years. 

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You can now become a co-owner of ecologyst! Align your investments with your values. Find out how it works here