This is an extra special investor update. We’ll be touching on some of last months happenings but mainly talking about the announcement of our new name and the launch of making our community co-owners. April was full-on to say the least.
We are now ecologyst!
We couldn’t think of a better way to describe our community. We’re keeping the Sitka tree as our logo, it’s our heritage, but ecologyst is our future, it shows that growth and sustainability can co-exist. This is our story, from where it all started to where we are today. We trust this video will resonate with you.
This transition won’t happen overnight. This will be a gradual journey towards something great(er). It will take us a while to change everything over. URLs, labels, signage, et cetera...this all takes plenty of resources and time and it may be a few months before we’ve flipped everything over.
Own What You Wear
Have you ever thought about investing in a company but didn’t know where to start? Well, we've made it super easy for you! That’s right - you can be a co-owner of our brand. This type of opportunity had, until recently, always been reserved for the high-net-worth individuals. So we’re flipping the script and moving away from the conventional form of raising capital. Through crowd-equity funding we’re offering a unique opportunity and allowing you - our customers, friends and family – to buy shares in our private company. We want to grow alongside the people who have been with us since day one. A growing business is steeped in potential—including financial gains—and as an investor, you’ll have a piece of the pie.
Price Refresh!
Growth is exciting, and this growth benefits our customer base. Greater volumes means economies of scale and lower production costs. This means we can lower our prices for our base. This is something we’ve been working towards since moving our manufacturing back to Canada. We'll continue to look for ways to make our Canadian made goods accessible to more people - never at the expense of those making our goods or of the quality.
Welcome Emily!
With a strong passion for the outdoors, Emily is an East Coaster that now happily calls the West Coast her home. She has been working in the retail industry the majority of her working career and takes pride in her upbeat, approachable personality. She strives to create the most inclusive environment wherever she goes, in the shop and out. She is highly organized, enjoys building lists, has strong attention to detail, and thrives when working with others and putting brains together to optimize ideas and creativity.
Ps. We started adding monthly investor updates to our site. You can always reference past updates there or sign up here
Thank you for reading and for all the support,
Rene Gauthier
Founder and CEO
