Foraging for morels and other delectable mushrooms, stringing up a hammock, bundling down in a tent with our best friends. There’s a plethora of inviting ways we like to immerse ourselves in the forests and trees. And now we’re taking it to a whole new level you might not expect: adding wood pulp to our attire with our revolutionary Tencel Collection.
To “Leave it Better than we Found It” is a commitment to nurturing nature we strive for both in business and in life. When it comes to the soft shirts and weatherproof outer layers we throw on for our next great adventure into the PNW wilderness, we want our gear to foster the longevity of the stunning natural spaces we find ourselves in. Future-proofing our fabrics, we’ve focused on all-natural alternatives over petroleum-based textiles.
But there’s one fabric that falls between natural performance powerhouses like wool and explorations into sustainable synthetics – Tencel. We love geeking out on innovative new fibres that proudly showcase the way in which we as humans can opt-in to eco-friendly options in a creative way. That’s why we’re stoked to share our collection of Tencel shorts and shirts with you. The first fabric of its kind: a human-made fibre with natural roots in wood-pulp. Even awarded the Environmental Award in 2000 in the category of “technology for sustainable developments” by the European Union; an undeniably eco-conscious thumbs up.
Transforming wood fibres into fabric? A technical performance fabric we trust, whether we’re travelling from A to B or challenging ourselves to a summit, Tencel is made from regenerated cellulose fibres of botanic origin. The textile’s life cycle begins as sustainably sourced Eucalyptus trees, grown on land unsuitable for crops or livestock. Eucalyptus doesn’t need artificial irrigation or pesticides, further minimizing its field emissions and ecological impact.
By 2025 it’s predicted two-thirds of the world’s population may face water shortages. Produced in an advanced closed-loop system, the water and small amount of solvents needed to process the wood pulp are recycled at a recovery rate of 99%. Producing low emissions and using less water than both conventional synthetics and cotton, Tencel is a solid ethical choice for people and the planet alike.
Distraction-Free and Durable
Embrace softness to match even your cushiest organic cotton tee; all day comfort starts here. Whether you’re traversing trails or dining al fresco in the sunshine, Tencel keeps you feeling dry through impressive absorption characteristics. Less moisture also means unsuitable growing conditions for the bacteria that are behind us smelling less-than-fresh, enabling you to adventure on distraction-free.
Naturally hydrophilic with enhanced breathability, Tencel supports your body’s natural thermoregulating qualities, keeping you refreshingly cool no matter what’s thrown your way. Exceptionally strong whether wet or dry, Tencel’s durability will last the distance of multi-day escapades and the test of time; extending the life of your clothing from the global 2.2-year average and reducing contribution to landfill. An emerging technical performance textile we’re pumped to be producing with, that balances covetable functional qualities with sustainability.
Creative MindsWe’re always playing with creative innovation. In an extension of our exploration into future-proofing our fabrics, we’ve also partnered with the Advanced Fibrous Materials Lab at UBC on the Impossible Fibre Project to investigate the potential of recycling cotton.
You’ll also catch us releasing a variety of aesthetically-pleasing and educational short films to keep your outdoors spirit inspired. Partnering with Sea Legacy, Pacific Wild and Hornby Island Conservation Society, we recently released our visual documentation of the last herring fishery in the Salish Sea: The Silver in the Sea. And we can’t help but daydream about our next cold water immersion and time spent traversing our beautiful coast thanks to Blue Hour.
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