Why Wool? Well...
The feel. This is not your grandpa’s wool—itch and scratch is a thing of the past. We work with two types of wool, cashmere and merino. Both of these fibres have a softer feel and offer better insulation than conventional wool. The function. If you break a sweat mid-way up the mountain or running to catch your bus—wool is breathable and naturally odour-resistant. That means it needs to be washed less, saving water (and time) along the way. It’s also temperature-regulating, so it has your back 365 days of the year. The facts. Our wool is sourced from North America, New Zealand and Australia from non-mulesed sheep. We also choose recycled wool whenever possible (meaning your next hoodie might have a few tales to tell). This low-impact fabric requires low energy, low water consumption and is biodegradable and antimicrobial.
Why Naturally Waterproof?
If you didn’t know it already, we think getting outside is good for you. And waxed cotton is the do-it-all material PNW adventurers shouldn’t live without. While the full effect of our fashion habits is still coming out, one thing we know for sure is that our oceans don’t need any more plastic in them. So we’ve eradicated hazardous materials from our collections, and chosen planet- and human-friendly fabrics that we can proudly stand behind like waxed cotton. The feel. Made from 100% organic cotton, it moves with you in a way that only a natural fabric can. The function. Water-repellent, breathable, windproof and 100% badass—it protects you from just about anything the unruly west coast tosses your way.
Why Organic Cotton?
The feel. How can something so durable and strong feel so comfy and soft? It’s the magic of organic cotton. The function. Absorbent, breathable, and versatile, our organic cotton is knit into jersey for lightweight garments, warm fleece, and super-soft terry, or woven into outerwear and shirting. The facts. Free of toxic chemicals and pesticides, our organic cotton is milled right here in Canada. It meets strict ecological and social criteria and is backed up by independent certification of the entire textile supply chain.
Videos by Ecologyst in-house filmmaker, Cam MacArthur.