Blue is The New Black

Blue is The New Black

Blue Friday is an initiative pioneered by a group of Canadian based companies as an alternative to Black Friday. All the participating brands have pledged to donate 100% of profits from Blue Friday to ocean conservation.

Blue Friday is in partnership with Surfrider. All funds will go directly to funding local ocean conservation initiatives.

Spend $100 on Friday, November 29 and receive a complimentary enamel Camp Mug - offer available online and in-store. 

Shop Holiday Favourites

Together we are a powerful force for good and we’re stoked to partner with these awesome companies who give a damn.⁣

ecologyst is a sustainability-driven apparel company. We empower our people, consider the planet, and bring transparency to the manufacturing process.  The best thing, we are not alone. For more info and a list of the participating brands, check out:

All profits from ’Blue Friday’ will be donated to the ‘Rise Above Plastics’ Campaign by the Vancouver Island Surfrider Chapter, a local section of the global environmental non-profit organization dedicated to the protection and enjoyment of oceans, waves and beaches through powerful activist networks.