One of the most under-acknowledged issues in the world of environment and sustainability is the clothing industry. While folks swap plastic straws and to-go cups for reusables, they’re often unaware of the damage their clothing is also causing.
Astonishingly, the fashion industry is one of the top polluters and contributors to plastic pollution, waste, and emissions.
Plastics in clothing (polyester, nylon, acrylic, polyamide, etc) is hidden from the naked eye and make up nearly 64% of all new apparel garments. Unlike the clear visuals of plastic bottles clogging up our oceans, plastic straws, and fishing nets, it’s hard to tell by looking at clothing that it's full of plastics.
Instead of plastic-based fibres, opt for all-natural ones... used for millennia, that are durable and soft, with natural technical performance to stand up to the elements.
Our favourites are Merino Wool, Organic Cotton, and Tencel.
AND we mill and make all our apparel in Canada, with the exception of The Fisherman Toque and The Merino Sweater, which are made at a boutique factory in Ridgewood, N.Y.
We use Merino Wool that is consciously sourced and VERY soft, unlike those scratchy wool sweaters from your childhood. Merino Wool is naturally thermo-regulating, breathable, fire-and-odour resistant... you’ll find us wearing Merino Wool 365 days a year.
Organic Cotton is tenfold more eco-friendly than conventional cotton, which is actually one of the world’s dirtiest and thirstiest crops. When it comes to wearability, Organic Cotton is not only more durable but also superiorly soft than conventional cotton. Organic Cotton is an obvious choice when it comes to cozy sweaters and our favourite t-shirts.
Our Tencel comes from the wood pulp of sustainably grown and harvested eucalyptus trees. Eucalyptus trees require less land/water than conventional cotton and can be grown without pesticides and chemicals. Eucalyptus is non-invasive and native to most continents, while also being exceptionally soft in clothing.