Investor Update - January 2019

At the end of every month, we send off a summary to investors via email. When you think about it though...our most important investors are our customers (YOU). Without you, there is no Sitka. So we decided to try sending the same update to yourself and all our other customers. This is new for us and we'd really appreciate your feedback. Here goes...
After a fantastic and frantic holiday season, January can seem awfully slow. Sales wise it is often the slowest month of the year for us. On the bright side, it does give us some much needed time to reflect, learn and plan the year ahead. Let's dive into what happened in January for us.
Highlights
Sitka Tree | Tattoo | Canada | Investor Update
Sitka Tattoo 
Yes... that's our logo tattooed on one of our awesome customers.
"A guy came in who's buddy was in town and fell in love with Sitka. He bought one of our stickers so he could get the exact same tree tattoo." — Whistler Store
Decrease of SKU Count
Over the last few months, we've been working hard to reduce our SKU count and focus on the products that are both working the best and also those that are most aligned with where we're headed as a company. #lessbetter
93.2% of sales came from 10% of our product offering in January.
Plastic Beach in Elements Film Festival
Our film showcasing the 34,000 pounds of plastic we helped remove last summer from Clayoquot Sound has been selected for the Elements Film Festival.
New Whistler location coming soon!
Lowlights:
It's no secret that January can be a really slow time in the retail industry. Sales slow and we have to say "ciao for now" to some really great seasonal team members.
Product:
Our New Sweater Program
Made with organic cotton, milled in Canada and swan in Vancouver BC.
The Team:
Crew Scavenger Hunt
December is all hands on deck so our holiday staff party happens in January. Above are a few images from the ridiculous scavenger hunt we had prior to the party. #doggoganger

What Peeps are Saying

“Not only do I love Sitka's products, but I love the brand! Every time I purchase something, I know the money isn't just going into a company, its supporting so many other initiatives across Canada. I love how sustainable and environmentally aware Sitka is and how you know each product was created in a good way. I want people to know about Sitka, and I want people to be associated with Sitka.” — Asia Munro

“Great stuff. Locally-made clothing available. And I'm 73 and not a hipster but I was made to feel very welcome. I'll be back.” — Derek Gardner

“I have been living in one of these shirts since it arrived.” — Shane McCord

Around the industry:

How Fashion Brands Can Create More Sustainable End-to-End Retail Economy

Brands May Repel Shoppers With Social Commentary But Take a Bigger Risk Staying Silent, Study Says

Walmart Acquires Art and Wall Decor Retailer Art.com

Asks/Help

Please let us know if a monthly update like this is something you'd like to continue to see from us.We wouldn’t be here today if it weren’t for the support of you guys so, we encourage you to sign up and join us on this journey. 

Rene Gauthier, Founder and CEO

Read More Field Tests

Chasing Birds in The 400 Pullover
The hoodie was always warm, I could just throw a jean jacket over top and be well equipped for a walk with my dogs. It is perfect when you're sleeping in your sleeping bag, super cosy, no frozen ears.
The Tee Takes on Bali
This tee makes me feel great about wearing sustainable clothing. Looking forward to wearing it in cooler climates.
Camping with Yogi in The Merino Tee
I love everything about it! I love where the brand is heading with reliable, quality, solid, everyday clothing.
The 400 Crew, In and Out of the City
Its urban feel mixed with outdoor adaptability makes it something I would wear often whether I'm at home in Vancouver or adventuring elsewhere. 
Coffee Break in The 210 Merino Henley
I am a big fan of simple design with a minimalistic brand logo. The Merino Henley was a perfect fit for me. It was very easy to pair up with any of the pants that I had.
Luke Jams With The Stanfield’s Henley
Besides the itch, the fabric felt quite wholesome and about the exact opposite of putting on a low-quality t-shirt.
My Body, My Athletic Tee
I will wear this shirt until it's holy and stained, and I will love it with every step of the way.
The 210 Merino Henley Goes to Switzerland
It made me feel great as the Merino got a lot of compliments, and I got to tell people about your awesome company.
Greenhousing with The Stanfield's Crew
I wore this garment with a wool plaid shirt over top and stayed warm and cozy on late winter days when the north wind was crisp. It gave me a wonderful feeling of spring & summer to come!
Can I Wear All Black to the Beach?
This sweaters' fabric is excellent to the touch and has nice detail on the inside for warmth. 
Spotting Grizzlies in The Peak Hoody
Absolutely amazing. I use it for everything. It simply is my favourite choice for everyday adventures up north!
Brad Goes Sea to Sky in The Camp Cap

I've had my cap for just over two weeks and have worn it almost every time I walk out the door.

Between Trees: Sierra and The Peak Hoody
Nice and sturdy and makes me feel like all the parts of me are safe inside.
The Cabin Shirt, From a Mountain Man
The fabric is exceptional. You can definitely tell that it's prime organic cotton.
Post-Yoga Walks in The Cabin Shirt
I've received many compliments on The Cabin Shirt - it's unique, not your average flannel. It is practical for "doing outside."
Brandy's Peak Hoody Love
I love the organic cotton! The tight weave keeps me warm and keeps the cool coastal wind out!
Stanfield Together, Forever
I wore this garment in the city, working in my little 'urban garden' on a spring day and it kept me the perfect temperature.
Endurance Athlete's Wear Merino, Too
I love the colour, the fit, and the feel, and given the fact that it works well when I'm training and the wool comes from non-mulesed sheep, I'd have to say the product makes me pretty happy.
Cynthia, Dana, and The Cashmere Toque
I love the natural fibres you use for your clothes. They are more comfortable than synthetics and more eco-friendly.

Become a Field Tester

Every month, we hand-pick 3-4 folks to Field Test our gear.

This means receiving one of our products, testing it for 30 days in the wild, and giving us back your honest feedback and photography. When you're done, you get to keep the garment for life.